COOL FRIENDS

Joana Avillez

By
Coolstuff Team
December 13, 2024

Meet Joana, a lifelong New Yorker and wonderful illustrator, cartoonist, and writer. Joana has regularly contributed illustrations to the New Yorker (our favorite print magazine) since 2021, has illustrated several books including Lena Dunham’s Not That Kind of Girl, and most recently released a collection of holiday-leaning illustrated invitations with Paperless Post! We caught up with Joana to hear how she got started as an illustrator, and why children’s books continue to inspire her work.

How did your career as an illustrator begin?

I started drawing with my dad when I was very small. We drew together all the time; it was our shared language! I tap into my child-self whenever I'm drawing, she is my guide. So in a sense, I began then, but as a career I have been doing illustration full-time for twelve years, and I absolutely love it. I love getting to work with amazing art directors, to conceive of drawings that will be printed on a page, a book, wallpaper, and far beyond.

You've worked with some iconic brands! Do you have a favorite recent project?

Yes! My recent collaboration with Paperless Post stands out. We created a suite of very special, holiday leaning illustrated invitations. It was magical to work with their immensely talented designers and team, sending drawings and watching them come to life. I just sent one of my own invitations for my son's upcoming 3rd birthday party -- an absolute surreal thrill!!! And I have already received one, from someone who didn't know I made it. A real feather in my cap.

What’s your favorite part about the New York illustrator community?

Oh dear, I don't know if I have one, because one of my favorite things about being an illustrator is that I work with and am friends with people in all worlds. I have friends in food, film, art, dance, fashion, books -- maybe not enough in medicine. But New York is a place that is dominated by every field, and I relish it.

What role does color play in your work?

A minimal one frankly. I'm really interested in line and its movement, shape and style. Scratchy, slow, fast, dribbly, digitally, wispy, languid, detailed, furtive, cramped. I think actually a drawing is often done when it is just a black line. And it is really done when it is printed. But color is important, and I think I tremble a bit before it. I got a new set of knives and I feel similarly. I respect them and want to use both carefully.

We love how candid and fun your style is! Where do you source your inspiration from!

I always look to illustrators and designers of the past, probably because what I am most interested in, vis-a-vis linework, is the immediacy, knowing it came directly from A PERSON. I think you can really feel the honesty in old drawings. I read ZILLIONS of children's books now with my son every day and every night. It is the best! I feel very inspired by all the stories we read, and seeing how text and image come together. The books I love most are not necessarily the ones I thought I would, it's the luster of reading them aloud with a small person that makes some especially shiny and spellbinding.

Follow Along:
@joanaavillez
www.joanaavillez.com
Paperless Post Collab