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What led you to start your modern AC company, July?
Pretty much everyone in New York has had this experience: you lug your A/C from Home Depot, drag it up the stairs, and then go through the harrowing experience of trying to install it - without dropping it out the window and on to someone's head. With July, I wanted to improve that age-old summer ritual, with a product that is conveniently delivered to you and incredibly easy and safe to install. When it's all done, you'll have a beautiful design piece that you can even customize to match your aesthetic, turning an eyesore that takes up your window space into a design object.
Does living in NYC change the way you think about household appliances?
In a city like New York, space is at a huge premium. When you have more space, your appliances can be hidden away in separate rooms or corners. But not here; your appliances have to share the space with you. That's why we designed July to look beautiful - something that elevates your space and aesthetic, something that you don't have to try and hide.
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What’s the best part about the New York creative community?
New York is such a hub for creatives in so many different fields, that it's always exciting to be able to get inspiration from fields totally divorced from your own. For example, it was a textile designer friend of mine who suggested that we try upholstering one of our interchangeable front covers - and that's how the July in Linen was born. Textiles and appliances are not often thought of together, are they?
How did growing up in a family of appliance manufacturers inform how you designed the July AC?
It might sound funny, but I've been immersed in the world of appliances ever since I was a kid. I remember visiting the factory floor to see how the various fridges and washers were put together; I heard about the business side at the dinner table. With July, we've married the technological, engineering, and manufacturing expertise of a long-established appliance manufacturer with design and user-centric thinking - something that we can probably all agree is sorely lacking from the traditional big players.
Do you have a favorite summertime activity in the city?
A long bike ride up the Hudson to the Cloisters. Summer days are almost here!
Follow Along:
www.july.ac